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From Invisible to Irresistible

The Clearest Path to Turn Attendees into Customers

Attract the right prospects before the show and keep them engaged long after with targeted digital outreach.

Phase 1: Pre-Event

Warm and Engage Early

Invisible to VIP Digital Concierge

  • Action Items: Downloadable checklist, explainer video, email outreach templates.
  • Goal: Secure high-value meetings and booth appointments before the event.

Sneak Peek Webinars

  • Action Items: Webinar planning guide, short instructional video, email registration templates.
  • Goal: Generate interest and position your brand as a must-visit booth.

Daily Deal Reveal Interactive Emails

  • Action Items: Email sequence templates, interactive content ideas, explainer video guide.
  • Goal: Maintain anticipation and drive continuous pre-event engagement.

Phase 2: During Event

Captivate and Convert On-Site

In-the-Moment CTV + Geofencing for Trade Shows

  • Action Items: Real-time ad templates, short mobile-friendly instructional videos, quick-start programmatic guide.
  • Goal: Instantly attract engaged attendees to your booth.

Hotlist CRM Activation

  • Action Items: CRM lead-capture workflows (platform-agnostic), downloadable checklist, brief strategy video.
  • Goal: Rapidly qualify leads on-site for swift, effective post-event follow-up.

Interest-Based Geofenced Retargeting

  • Action Items: Geofencing tactics checklist, short explainer video, targeting strategy guide.
  • Goal: Immediately reinforce your booth’s value to attendees who interacted with your display.

Phase 3: Post-Event

Maintain Momentum and Close

Flashback Follow-up Personalized Video Emails

  • Action Items: Personalized video scripting template, email follow-up guide, explainer video.
  • Goal: Strengthen connections with visitors by leveraging personalized follow-up content.

Right Time Remarketing Dynamic Display Ads

  • Action Items: Ad template files, retargeting ad strategy guide, concise instructional video.
  • Goal: Keep interest high and drive immediate post-event engagement from qualified leads.

Direct Mail Retargeting (Landing Page Visitors)

  • Action Items: Direct mail piece design templates, automation setup guide, short explainer video for integrating digital leads with direct mail follow-up.
  • Goal: Create lasting impressions and enhance prospect conversion rates by bridging digital engagement with tangible follow-up.
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